About us

Procure it Right is founded on strong values and principles that we believe can make it a benchmark for good practice in our industry and beyond. But it is our people that are truly at the heart of everything we do.


About us

People are at the heart of PIR. Our partner-owned firm is home to around 40 consultants from backgrounds including law, engineering and economics, all of whom work closely with our clients to help them develop their businesses and realize financial value.

Our company is founded on strong values and principles, and our aim is to be seen as a benchmark for good practice, both in our industry and beyond.

We are used to adapting to individual client needs to deliver quick results while respecting each client’s unique situation and culture. And we take pride on exceeding expectations for every customer on every project, every single time.

Our Values

Whatever we do, we always try to do it right.

Who we are

We believe in maximising client value and building long term relationships with our customers. We are proud of our work, our expertise and our independence.

How we behave

We are trustworthy, transparent, responsible and reliable. We keep working until the job is done. We are determined to deliver results, and happy to be judged by the results we deliver.

How we work

Everyone working for us has an opinion, can express it, and challenges both ourselves and our surroundings whenever necessary. We offer support to our colleagues whenever they need it, and we ask for help whenever we need it.

Our Vision

The vision that drives our company is, in one way, quite simple:

We want to be recognised as the benchmark for world class sourcing and procurement: the company that doesn’t just follow best practices, but sets them. That transforms both the management and the perception of our industry for the better, for ever.

We want to establish ourselves as the number one choice in our industry, both for people who want to work with us and people who want to work for us.

We want to be known as the people who reduce risk and secure sustainable business for our clients, every time we work together.

That is the challenge we set ourselves. And we know that the only way we can achieve it is to live our values every day, on every project, for every client.

Our Management Team

The PIR management team consists of five individuals with long experience in procurement and/or their area of expertise.

Robert Liljeblad

Robert Liljeblad

+46 72 533 45 65

Robert is the CEO of PIR and has over 20 years of experience in the field of sourcing and procurement from both consulting and line management roles.

Besides driving cost optimization initiatives, his focus is on building, transforming and improving companies’ procurement and sourcing departments often by using digitalization to gain competitive advantage. Robert has broad industry experience and has been responsible for sourcing and procurement projects in manufacturing, retail, telecom, construction, banking, insurance, mining, chemical, paper and pulp industries.

Roberts project experience and expertise includes:

  • End-to-end assessment of procurement maturity and alignment with business priorities
  • Operating model design, from conceptual design, through detailed design and implementation of the new model across people, process and systems
  • Procurement turn around, encompassing short- and long-term cost savings, structural changes and deployment of new technology to end users
  • Facilitating numerus category strategies including demand and market analysis, value lever identification and initiative prioritization within both direct and indirect material

Rasmus Kazinczy

+46 739 50 80 18

With a primary focus on procurement process, strategy and large investment and outsourcing projects, Rasmus brings experience from diverse industry sectors such as ECPM, rolling stock, banking, infrastructure, wind power, utilities, telecom and services.

With a background in IT, sustainability and management consulting, Rasmus has during the last decade and a half spent his time in procurement, both in an advisory consulting capacity and in line management, where he has gained valuable insights into running day to day strategic and operational procurement but also in fact- and data driven, pragmatic process and performance improvement.

Rasmus Kazinczy started working with PIR in 2015 as an independent contractor and joined the company early in 2017.

Fredrik Landberg

Fredrik Landberg

+46 73 427 42 01

Fredrik helps organizations develop leadership, operating models and external relationships that generate real and sustainable business value.

He has 20 years of experience from global environments, leading large scale transformation initiatives underpinned by technology and sourcing within corporate functions like Procurement, IT, Finance and HR.

Prior to joining PIR, Fredrik spent most of his career in consulting and advisory roles at Gartner, EY and Capgemini, supporting leaders across industries through high profile initiatives from strategy to execution and further optimization. Fredrik holds a M.Sc. degree in Civil Engineering from Lund University, including a year at Ecole Nationale des Ponts et Chaussées in Paris.

Marcus Ras

Marcus Ras

+46 73-377 99 66

Marcus has over 20 years of experience in the ICT industry locally and internationally.

Before joining PIR he has worked for large established corporates as well as small startups. He has held various positions ranging from operational to senior management, director and partner level.

In the role of COO and CIO Marcus set-up operations during the launch of three operators across Europe. Marcus has also been responsible for large scale programs including the planning, architecture, sourcing, procurement, implementation, transition and rollout within the telecoms and finance sector. This has given him his wide business knowledge having worked for service providers, suppliers, integrators, as an independent consultant and lecturer.

Being value-driven Marcus is known for putting people in focus and for others to succeed. He is used to collaborating and negotiating between different types of parties at all levels. Marcus is also very driven to find improvements that make businesses sustainable and efficient, often through digitalization and partnerships.

Board of Directors

Johan Wieslander

Chairman of the Board

Johan Wieslander is an experienced management consultant turned business executive, venture capitalist and serial entrepreneur. His core skill is leading people towards a vision by combining long term goals with short term actions and targets.

Johan has more than 10 years executive management experience in public companies as COO, EVP, CEO, chairman and main shareholder. He has led three IPOs, a merger, a de-listing and numerous acquisitions.

As a venture capitalist Johan focuses on the services, IT and renewables sectors, working close to his investments through active board positions or management roles.

Johan has an MSc in Electrical Engineering from Chalmers University of Technology, Gothenburg, Sweden, and a BA in Business Administration and Economics from the School of Business, Economics and Law at the University of Gothenburg.

Johan Bolin

Board member

Johan Bolin has built both a career and companies by delivering business transformation time after time. He takes pride in engaging, inspiring and motivating clients and their employees alike, becoming a true partner in driving the change they need. He is at his happiest in multinational, multicultural environments, thriving on tough, urgent challenges that let him make use of his experience, skills, business acumen and persistence.

Over the years he has led a number of successful turnarounds around the globe – particularly in the telecoms and retail sectors. He has an outstanding record in both defining and achieving results that consistently exceed his clients’ expectations.

Johan has a degree in Industrial Marketing from the Stockholm School of Economics, complemented with studies in Strategic Organization Design and Culture Change at the University of Oxford. He is a former officer in the Swedish Reserve Forces.

Ulrica Söderlund

Board member

Ulrica joined the Company in September 2014. Ulrica was CEO from March 2016 – August 2019, today she is the COO for PIR.

Before Procure It Right Ulrica spent 14 years in the Adecco Group, where she held a variety of positions such as – Business Manager for Sweden, where she acted as negotiation leader in complex and international procurement processes for consulting services. Ulrica was also Sales Manager for the Key Account Team with responsibility for personnel, budget and profit. Business Area Manager for Engineering & Technical business – being responsible for building profitable services in the Nordics. Before that she was International Account Manager for primarily a global telecom company. During this time, Ulrica was responsible for the commercial relationship between Adecco and the client company, ensuring delivery and development according to established goals. Ulrica studied law at Stockholm University.

Contact PIR

Get in touch today to start the conversation which will transform your business.